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Let’s Stop Imitating Amazon and Make E-Commerce Fun Again

Open Source Strategies - Fri, 12/19/2014 - 01:13

Has online shopping become boring? Every website shows you grids of categories and products, with cross-sells and up-sells. Scroll down and you might see a few reviews. Somewhere are the same add coupons, sign up for our emails, and free shipping offers you’ve probably seen a hundred times already.

The sad truth is that there has been very little innovation in e-commerce. Online retailers seem content being electronic catalogs of products, competing with each other on pricing and fulfillment. (Save an additional 5% and get free next day shipping!) In other words, we’re all stuck imitating Amazon.com.

Does it have to be like this? May be not: there are actually other reasons why retailers exist in the first place. Imagine you just invented The Cool Gadget ™. Here are some good reasons for signing up resellers:

1. Distribution. Retailers get your product to the end consumer by putting it online or in a store, warehousing, fulfilling the orders, and collecting payments. It’s a lot of mundane yet important steps.

2. Support. The retailer helps answer your customers’ questions, so they could understand and use your product properly. Often this means answering the same questions over and over again.

3. Integration. Your product is great, but how does it help me look better, get connected, and stay cool? The retailer could show the consumer how to meet these important life with your product, often by combining it with other products.

But today, most online retailers function solely as distributors and just list products and fulfill orders. Customer support is limited to basic order fulfillment information, and few online retailers even think of themselves as helping to meet their customers’ life needs. Hence the sad trend of “Showrooming”, where customers go research at local stores then try to find deals online.

Which is where we are today: After nearly 20 years, ecommerce is settling into middle age as a junior partner on the retail scene.

But it would be dangerous to get complacent: There is a new generation of online shoppers. They were born after the Internet, and to them, online is the first and best way to learn about…everything. They will want to use the web (and their phone) not just to buy products they’ve already seen in a retail store, but also help satisfy their deepest needs.

Would you be doing that for them?

How to Make Business Intelligence and Analytics Pay Off

opentaps Analytics - Fri, 07/29/2011 - 20:00
Many companies seem to follow a “Christmas morning toy” routine when it comes to business intelligence and analytics: See cool reports and charts “We want those!” Spend time and money implementing them “Wow, these are cool!” Move on something else and eventually forget all about the cool reports and charts Sometimes there’s also a “CNN...

Newsflash: Businesses Aren’t Very Intelligent

opentaps Analytics - Fri, 07/29/2011 - 20:00
A recent study by Accenture found: While 55% of businesses thought they were very good at understanding and segmenting their customers, but only 21% of those customers agreed. More companies chose “personal experience” over analytical data as very important in business decision making. When analyzing customers, companies focus on profit by customer and lifetime value...

Welcome to opentaps Analytics!

opentaps Analytics - Fri, 07/29/2011 - 20:00
Every time a customer buys (or returns) something from us, he’s telling us something very important about the product and himself. With opentaps Analytics, we wanted to create an easy-to-use tool for you to use that information to your advantage.  Want to know which products sell best?  Whether you need more help on Mondays?  Which...

Full Page Caching and related Session Issues in OFBiz/Opentaps

Amicon Tech Blogs - Mon, 01/10/2011 - 23:00
What is Full page caching? Full-page caching is the simplest and most straightforward dynamic caching mechanism. The user defines which page to cache and the server stores it in the cache disk space. In subsequent request for the page, instead … Continue reading →

Caching in Opentaps/OFBiz

Amicon Tech Blogs - Mon, 01/10/2011 - 23:00
In computer engineering a cache is a component that transparently stores data so that future requests for that data can be served faster. The data that is stored within a cache might be values that have been computed earlier or … Continue reading →

Infinite Scrolling is the new way of pagination

Amicon Tech Blogs - Mon, 01/10/2011 - 23:00
We all may be familiar with pagination using the next and previous buttons. But there are tons of websites like Twitter, Facebook, etc. that have come up with a new technique of infinite scrolling for pagination. In this post, we … Continue reading →

Loyalty Points in Advanced Ecommerce (Apache Ofbiz/Opentaps)

Amicon Tech Blogs - Mon, 01/10/2011 - 23:00
Loyalty Points in Advanced Ecommerce(Apache Ofbiz / Opentaps) The Reward Points features allows merchants to promote customer loyalty and increase sales by rewarding customers for their purchases and for referring other customers. Loyalty points program allowed companies to reward their … Continue reading →

Grinder Setup

Amicon Tech Blogs - Mon, 01/10/2011 - 23:00
This document describes how to setup Grinder for running system and performance testing against our web application. Grinder Introduction There are three main processes to are used to run tests across machine: Worker process: interpret Jython test scripts and performs … Continue reading →

Selenium Tutorials – To test OFBiz/Opentaps Ecommerce UI

Amicon Tech Blogs - Mon, 01/10/2011 - 23:00
Selenium Tutorials 1) Selenium IDE is an integrated development environment for performing selenium tests. Selenium tests can be written as HTML tables or coded in various languages like C#, PHP, Perl, Python and can be run directly in most modern browsers. … Continue reading →

XSS- Cross-site scripting in OFBiz/Opentaps

Amicon Tech Blogs - Mon, 01/10/2011 - 23:00
1. What is Cross Site Scripting? Cross-site scripting (XSS) is a type of computer security vulnerability (Susceptibility to injury or attack) typically found in web applications which enable malicious attackers to inject client-side script into web pages viewed by other … Continue reading →

Eclipse: Reset your saved SVN credentials

Amicon Tech Blogs - Mon, 01/10/2011 - 23:00
If you have saved your SVN credetials in eclipse and want to reset it then we can follow the below process - Check your subclipse settings: 1. If it uses JavaHL: Windows: USER_HOME/Application Data/Subversion/auth Linux: ~/.subversion/auth OSX: ~/.subversion/auth For a … Continue reading →

Opentaps: Important Links

Amicon Tech Blogs - Mon, 01/10/2011 - 23:00
You can go through the following links to experience the Opentaps environment: 1> About Opentaps: http://en.wikipedia.org/wiki/Opentaps, http://www.opentaps.org/ 2> Opentaps Documentation/Wiki: http://www.opentaps.org/docs/index.php/Main_Page 3> Source Repository(SVN): http://www.opentaps.org/community/source-repository 4> Framework introduction and videos http://www.youtube.com/watch?v=46CDSZ-rnVw 5> Forum: http://www.opentaps.org/forum 6> Service Providers And Partners: http://www.opentaps.org/partners 7> … Continue reading →

How MiniLang is formed

Amicon Tech Blogs - Mon, 01/10/2011 - 23:00
How minilang can be defined? Its is simply well formed XML. Developers write XML that obeys a defined schema, this XML is then parsed by the framework and commands are executed accordingly. A local copy of the schema is included … Continue reading →

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Amicon Tech Blogs - Mon, 01/03/2011 - 15:17

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